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Archive for the ‘Graphic Design’ Category

Graphic Design. Mention these two words at your yearly family gathering and dear aunty Liz will ask you to design a logo and web site for her Tuisnywerheid. ?As a favour? she?ll add, with her manicured talons tapping the table. Of course you do it, afraid that refusing will cause a family ?Skandal?.

A month later you get your payment, a basket of coconut marshmallows.

Now you might be thinking that Aunty Liz is the exception to the majority of modern technology minded individuals. But in my experience I still find that people have a slightly pixilated view of what Graphic Design really is and the amount of work that goes into it.

Ok, hang on, before I start ranting and giving away let?s get to what the main aim of design is.

Good design is invisible.

A well laid out clean and clear poster should subconsciously draw the viewer in and get the information into their head within a few seconds. It?s not flashy and doesn?t shout ?look at me mom I?m a designer?. Its main function is to bring order and clarity to information.

The best designers in history were early cave painters and Egyptian artisans who created the hieroglyphics. These artworks have survived through the ages and have handed down information from generation to generation.

The design we do on a day to day basis will represent the information in your menu, brochure, poster, website, emailer, flyer or catalogue in an orderly, easy to understand manner, while still making it interesting to the eye.

Looking at the carefully crafted finished design we ask you to try to fight the urge to say ? I could have done that!? or ? I dunno ? it?s nice but I want more WOW?.

Much like any profession, unless you are skilled in the art of Graphic Design, aesthetically & artistically talented and expert in every nuance of every software programme ? you couldn?t have done that.

The Great Graphic Design Myth

The graphic designer and his tool of the trade – the mystical Mac – are viewed with suspicion by most marketing people. Well, let me clear up a rumour you might have heard.

No, we don?t have a key on the bottom of our keyboards that magically resizes an A5 advertisement into an A1 poster.

When you want a high res file within 30 minutes, we don?t have said magical key to reconstruct that baby in under 60 seconds.

Rather we will need to work with the fury of Demons, sweating and crazy eyed, to make sure you eventually get the artwork 40 minutes later .

And then, please resist the urge to say ?It?s nice, but I think I could have done that myself?.

Thanks.

Graphic designing is an art to present the ideas visually and it requires a lot of creative skills. There are many opportunities for graphic designers in the field of advertising for creating various high quality graphic advertisements both the static ones and the motion media. These advertising campaigns for various products can be a good source of earning for a graphic designer. Other fields include the logo making and creating various magazine covers. There are many other countless applications where graphic designer is needed to provide its valuable services. The most popular and highly paid field is the web designing and is the major industry for the graphic design professionals to create high quality content.
If you have the required creativity and other computing skills, you can be the ideal person for this profession. You can perform graphic designing job efficiently only of you have an interest in various types of graphic media. Those persons are considered as the best graphic designers who have genuine interest in the graphic art and design. The job opportunities for the graphic designers are countless and even you can work independently or make your own team of designers to establish your own business.
If you have an interest in all the above mentioned things, you should consider the graphic designing as a career. If you have no qualification or diploma related to graphic design, you can go for online education and earn a part time degree from some authentic institute. Having a bachelors degree is enough in order to get a decent job anywhere. You only need to buy a personal
If you are already expert in using the graphic applications and tools, you might think that holding a degree is not mandatory for getting a job as a graphic designer but it will polish your creative skills and you will learn many new techniques that are currently being used in the field of graphic designing.
In order to become a creative and highly professional graphic design expert, you need to mater various tools related to
the graphics and art.These software suites include; Adobe Photoshop, FrameMaker, Acrobat Exchange, PageMaker and QuarkExpress. There are many in this category that are well known and established standards for various tasks necessary to learn for a graphic designer.
There are many schools and colleges offering online degrees and diploma level courses, you should take such opportunities in order top polish your creative skills. Such type of education is pretty easy and there is no need to go regularly to nay institute for daily classes. You can learn various types of softwares at home with full video tutorials and lectures while staying at home or office. You can even select the subjects of your own choice in which you are interested. You can learn anytime you need and there is no strict timing and all the material will be available online in the form of electronic media and audio/video lectures as an alternative to class lectures.

As a graphic design company one is constantly facing the challenges presented by Google. Does one actually present graphic design concepts that would appeal to the public, the end user, or even designs that will appeal to the board of directors or does one present designs that conform to all the rules as stipulated by Google and the many many search engine specialist companies that are proliferating the market place.

These SEO companies will outline a list of strict guidelines that graphic design companies must abide by when cretaing a website. These rules might in fact restrict design and limit the licence to be creative and the end result for a website might not be as aesthetic as one would like.

By conforming to Googles rules and designing websites that are extremely search engine friendly, graphic design companies have produced websites that are all similar in design and that are similar in layout. It has led to a conformity in design which has almost homogenised the look and feel of websites that are out there in the market place and the website that are online.

Graphic designers need to be aware of the shift in design and find the happy medium between designing for the client and designing for Google. Obviously you have to be on b rief with the design but graphic designers must be honest with their clients and relate to them the pitfalls of not keeping SEO in mind when designing a website for any business or and small comapny.

Graphic design is basically the use of text and graphics to communicate with others, usually used in advertisement or presentation models. This design is used in logos, brochures, newsletters, posters signs and on websites. The basics of this design is to learn about lines, shapes texture and colour and how to balance these things on to a device that is easy to read.

Basics of graphic design

This form of communication deals with balance, proximity, unity, alignment, repetition, consistency and white space. This type of design uses basic elements and building blocks to portray a message. There must be a rhythm or balance to the design in order for it to be understood by the reader. There are scales, figures, grounding, framing, layers and transparency that go along with designing a layout. There must be a patter and a specific timing and motion to the text and pictures.

The steps to the basics of this type of communication device is to study the audience, then determine what the purpose is, then determine where this message will be displayed, whether it appears in a printed publication, on a website, or in a presentation. Then a goal needs to be set, the ideas should be organised, ideas put together, and a layout chosen. Then a type face is selected, the right size and styles. Lastly proofread the design and refine it for final production.

A well-Received Message

A good design of text and graphics will reach audiences and be a popular design if the designer sticks with a few good ideas; separate out the ideas into groups, place very important information in the upper left hand corner, box in important information, create a balance, place bulletins, use coloured or reversed text, use white space to his or her advantage, tilt some images, use bright colours, and use irregular shapes. All of these things are pleasing to the human eye, and people generally read from left to right, therefore placing urgent information at the top left corner is key to readership.

Benefits of Good Design

A good design attracts customers and readers, it adds value to the whole layout, and it simplifies and organises the ideas in a concise neat package. Sales are made or broken on the appearance of a websites home page and readers stay or leave according to what they see and the text they read. An organised balanced appealing graphic and text grouping is essential to everything.